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White Label General Customization

123FormBuilder offers a white label form building package for companies that wish to integrate form building capabilities to their system. By white labeling 123FormBuilder, you will be able to fully customize your 123FormBuilder backend and provide your own form building service to any number of sub-users you need.

The Whitelabel solution provides our platforms as a blank canvas for you to customize.

The domain, style, and platform text customization is done from the White Label Forms panel from My Account Menu.

My Account Menu is accessible by clicking on your username.

white label web forms

Domain alias

You need to add a custom domain, which will replace the 123formbuilder domain and direct users to the Welcome page of the Whitelabel solution. This step is mandatory.

The setup of the domain is done with the assistance of one of our consultants, as we will need to change a few things in our server configuration. We will then provide you with the endpoints that you should include in your server DNS.

white label web forms


You can customize the logo that will show up on the Welcome page, login page and across the platform by replacing the default 123 logo with your own. When clicking on the default 123 logo, an interface will pop-up that will allow you to upload your own logo directly on the platform. Having a logo is mandatory, in case you don’t upload a custom logo the default 123 logo will be applied.

Accepted formats for the logo image are PNG, JPG, TIF, GIF. The max image size allowed is 1024x256px. The max file size is 2mb. For best results, the logo width should be bigger than the height & white logos should be avoided, as they will not be visible inside the platform & the related pages.


The favicon can be optionally customized. We include a default one, which, when removed, will leave the favicon blank, until you upload your own.
Accepted formats are PNG, JPG, ICO, GIF. The max image size is 32x32px. The max file size is 500kb. Image files can be directly uploaded (not through links). The Favicon applied in Account Details will not work if White Label Form functionality is enabled.

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Frequently Asked Questions

Here is a list of the most frequently asked questions. For more FAQs, please browse through the FAQs page.

Is this service free?
Yes, we offer a free form builder service. Just sign up to the Basic plan and you are all set. This plan is forever free, but you are limited with a few features only, such as 5 forms per account, 100 submissions per month and you have to keep the backlink to 123FormBuilder on your forms. Check out our features matrix for more information.
How many forms can I create?
It depends on the service plan you are on. Higher service plans enable more features, including more web forms for your account. If you need more forms, go to the My Account section of your account and click the upgrade button. To create an unlimited number of forms, either upgrade to the Platinum service plan or higher. Consult our features matrix for more information.
How can I publish my forms?
You can publish your forms in many ways, by using their direct URL or HTML link, embedding them with a JavaScript code, Inline HTML or iFrame, using the Facebook app or the WordPress plugin, using popups, the Blogger code snippet and many more. Once you have created and customized your form, go to the Publish section to complete your work. Read more in our documentation.
How do I change my form design?
You can change the design of your form in the Themes section, which is located in your form settings. We offer a set of more than 30 predefined form themes for your forms, but you can also create your own from scratch. You can customize the submit button, the logo and more. To apply your own stylesheets, all forms come with a custom CSS editor.

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