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How to track form conversions with Google Ads

Google Ads (formerly known as Google Adwords) is an effective tool to create successful marketing campaigns. It helps you monitoring your success and doubling your conversion rates.
To track Google Ads you need to copy and paste a short JavaScript (JS) code snippet into your form’s Thank-you page. 123FormBuilder offers the possibility to place scripts on your form on any of our plans.

In this article, we explain step by step how to track form conversions with your Google Ads tracking code.

Let’s get started:

1. Copy the tracking code from Google Ads once your conversion goal is set up.

2. Paste the code into a text editor such as notepad, and save it with the extension .js

3. Upload the file on the webserver. Use any hosting service that can store the file online and be retrievable via URL.

4. Log in to 123FormBuilder.

5. Open up your form and go to Advanced.

6. Switch to the Form tab. Enable the option Add a JS script to the Thank You page of your form and paste the URL where your .js file is located.

Tracking Form

7. Provide your Google Analytics Profile ID and Domain at the next option.

Tracking Form

If you can not see the Google Analytics option in the Advanced section, follow this guide.

That’s all! Each form submission is now measured as a conversion.

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