Brand Guidelines
Thank you for your interest in 123FormBuilder! We truly appreciate you checking out our product, as well as our brand guidelines page.
If you’re looking for a long brand story, check out our brand manual.
The short story is below
Our Name
We like to go by 123FormBuilder. Yes, that’s not split, we realized we like it that way. Yes, it used to be different. A long, long time ago, in a galaxy far, far away, we were 123ContactForm, and then we switched to 123FormBuilder. With NO spaces, OK? Thank you!
Our Logo
123FormBuilder
Wix Partnership Badges
![123FormBuilder partner badges logos](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_770,h_444/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/wix-partnership-badges.png)
Brand Stuff We Use & Love
Font: Frank Ruhl /
We use Frank Ruhl and Roboto on our entire platform, to ensure a consistent visual experience. You can find it in Google Fonts.
Frank Ruhl
AaBbCc0123
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Roboto
AaBbCc0123
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Colors
![green](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_124,h_116/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/green.png)
![orange](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_141,h_141/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/yellow.png)
![blue](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_148,h_148/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/blue.png)
![black](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_148,h_148/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/gray.png)
![light grey](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_148,h_148/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/light-gray.png)
More stuff you should probably know
*Please don’t alter these images or our logo in any way
![incorrect 123FormBuilder logo](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_370,h_312/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/123FormBuilder-logo-dont-do1.png)
![incorrect 123FormBuilder logo version 2](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_370,h_312/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/123FormBuilder-logo-dont-do2.png)
![incorrect 123FormBuilder logo version 3](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_370,h_312/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/123FormBuilder-logo-dont-do3.png)
*Please don’t overlap the logo on a blue, yellow, or green background
No-No
![123FormBuilder logo with black font color on green background](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_270,h_200/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/123FormBuilder-logo-green-no.png)
![123FormBuilder logo with black font color on orange background](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_270,h_200/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/123FormBuilder-logo-yellow-no.png)
![123FormBuilder logo with black font color on blue background](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_270,h_200/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/123FormBuilder-logo-blue-no.png)
![123FormBuilder logo with black font color on black background](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_270,h_200/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/123FormBuilder-logo-gray-no2.png)
Yes-Yes
![123FormBuilder logo with black font color on light grey background](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_270,h_200/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/123FormBuilder-logo-light-yes.png)
![correct 123FormBuilder logo with black font color on orange background](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_270,h_200/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/123FormBuilder-logo-yellow-yes.png)
![123FormBuilder logo with white font color on blue background](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_270,h_200/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/123FormBuilder-logo-blue-yes.png)
![123FormBuilder logo with white font color on dark background](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_270,h_200/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/123FormBuilder-logo-dark-yes.png)
*Please make sure you use the right logo version. We have two of them: a vertical logo for square containers and an horizontal one for rectangular containers.
No-No
![wide 123FormBuilder logo in a square container](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_290,h_270/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/123FormBuilder-logo-no2.png)
![compact 123FormBuilder logo in rectangular container](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_290,h_160/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/123FormBuilder-logo-no1.png)
![wide 123FormBuilder logo in a square container](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_290,h_270/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/123FormBuilder-logo-no2.png)
![compact 123FormBuilder logo in a rectangular container](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_290,h_160/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/123FormBuilder-logo-no1.png)
Yes-Yes
![compact 123FormBuilder logo in square container](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_290,h_270/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/123FormBuilder-logo-yes2.png)
![wide 123FormBuilder logo in rectangular container](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_290,h_160/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/123FormBuilder-logo-yes1.png)
![compact 123FormBuilder logo in a square container](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_290,h_270/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/123FormBuilder-logo-yes2.png)
![wide 123FormBuilder logo in a rectangular container](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_290,h_160/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/123FormBuilder-logo-yes1.png)
*To avoid a cluttered look, please remember to leave enough space around the logo as well. Like this:
![avoid cluttered look for the 123FormBuilder logo](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_264,h_115/https://stage.marketing123.123formbuilder.com/wp-content/uploads/2020/11/e-Layer-3.png)