David Alpert Testimonial

Spam and security were also major headaches. Many clients were faced with more spam entries than real ones, which, at times posed significant problems with clients wasting time and analytics of results. 

For clients whose forms were integrated with a third party platform, this problem was extended further to their CRM and other marketing automation services, leading to cost increases and a drop in their close rate because of the spam. 

David and his team were looking for a solution that  would reduce time and work needed to create effective web forms. They also needed to create forms that could use smart logic to display leads with the right questions at the right time. Oh, and they needed to eliminate spam bots from completing forms and reject forms being filled out in countries where the remodelers were not doing business. All while providing easy integrations with 3rd party applications. All this could dramatically reduce their costs. 

The 123 Solution

An online search brought David to 123 Form Builder as  a potential solution, and after comparing a few options, Continuum decided to give the platform a try – 7 years later, 123FormBuilder is still their go-to platform when a web form is required.

Alongside cost reduction and spam protection 123FormBuilder also has a ton of other features that CMG love, multiple email recipients notifications,conditional logic, and a broad list of 3rd party apps to integrate with. Thank you pages were now introduced, which redirected users to download pages, or triggered specific autoresponder emails.

“Cutting out the need to develop the form by writing code lead our company to save time on each client form we need to create. We estimate, depending on the form being developed, that we save from 50-90% of the development time and cost. For updating forms, we average saving 75-95% of the time we used to need. Virtually all the problems and much of the costs we had producing forms for our clients vanished and vanished cost-effectively.” 

“Spam form submissions all but stopped immediately with the various security features, and we can easily link lead forms to Constant Contact so that with one single form we could capture leads that go to our clients and at the same time automatically sign-up newsletter users. Furthermore, using the database feature of 123FormBuilder we can more easily analyze sources of leads by client or in the aggregate to provide us with a broader understanding of lead sources.”