Generate More Leads with a Better Form Conversion Rate

Our form builder is designed specifically to help you grow your business. Customize forms to match your brand, integrate with all your favorite web and marketing tools, and automate everything. Join the thousands of businesses relying on 123FormBuilder to generate more leads with better and safer forms that convert.

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Trusted by 35,000+ clients, from small businesses to large enterprises

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Custom Form Domain and Styling

Offer your respondents a best-in-class user experience. Professional-looking forms create trust and appeal when it comes to lead generation. You can create forms 100% matched to your brand’s colors, fonts and overall design style but most important: your custom form domain. And this happens easily, no code skills or outside help needed.

Easily customize any form
Image showing a 123FormBuilder lead nurturing webinar form template with multiple customization option

Integrated with your business toolkit: 3rd Party Apps

All those marketing and sales apps you’re already using, like HubSpotActive CampaignMailchimp, or Salesforce, integrate seamlessly with 123FormBuilder. We offer both native and Zapier integrations that allow you to connect the data and get the best out of your leads. On top of this, you can safely collect payments with your forms by integrating them with the most used online payment providers.

Browse all integrations
Image showing 123FormBuilder integrations with Salesforce, Hubspot, PayPal, Google Sheets and Zapier

Make Data Work for You: Insights Data reports

A successful lead generation campaign is built on analytics coming from your forms’ results. Explore your data in depth with the Insights data reports and track form views, submission number, and rate or average time to complete in real-time so you can optimize your leads conversion rate at any moment.

Discover 123FormBuilder Insights

Personalized communication with your leads: Dynamic Forms

Remove unnecessary form fields and build smart, dynamic forms that can change based on how respondents answer your questions. You’ll create that personalized experience, a perfect match between the number of fields and their importance for your lead generation efforts. Use smart rules for good-quality leads.

Dynamic forms using conditional logic
Image showing how 123FormBuilder conditional logic, with rules works

Templates you can start with

Our platform provides form templates ready for customization with brand elements, conditional logic, and question branching.

Browse 2,000+ form templates

Why customers choose us


Worth it for anyone that needs to capture important salesforce data. The template and drag-and-drop design are very intuitive. Will save admins a lot of time for capturing leads.

Sam E,Revenue Infrastructure Engineer

The most central tool is the conditions. The software allows me to create very complicated forms with a lot of rules and conditions. It makes it possible to collect data in a much more professional and efficient way.

Yoni L,Project Manager

We are quite rightly able to understand the customer’s experience through their feedback and take care of their needs respectively, resulting in enhanced business.

User,Computer Software, Enterprise

How it works

Build your form today and start collecting leads securely

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Step 3

Increase your lead generation results by connecting your forms with HubSpot, ActiveCampaign, or any other marketing tools you use, directly or via Zapier.

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Step 4

Publish your form, share it with your respondents and start collecting leads that will get your business, event, internal or external processes to the next level.

Create your lead generation form for free

More ways to use 123FormBuilder

Frequently asked questions

Can we integrate 123FormBuilder with Active Campaign?

How can I customize my form with my brand?

Does 123FormBuilder integrate with FreshBooks?

Will 123FormBuilder provide the quality of service I’m looking for?

Does 123FormBuilder provide onboarding and ongoing customer support?

Start generating leads that convert with 123FormBuilder